In the last two years, the number of vegans in the UK has risen by a whopping 700 per cent, making vegan living the fastest-growing lifestyle movement today – and savvy businesses are taking notice.
From high end to the high street, cafés, pubs, and restaurants are falling over themselves to meet the ever-increasing demand for vegan options, and it's easy to see why: #vegan was the number one food trend across social media last year.
The launch of Greggs' vegan sausage roll resulted in increased sales for the business and nearly broke the internet – #VeganSausageRoll was trending nationwide, and the video announcement drew over 5 million views. New, exciting vegan dishes and menus have been launched by top chains including Pizza Hut, Harvester, Frankie & Benny's, and even McDonald's, which could no longer ignore the call for delicious plant-based options.
Vegan food is big news and big business, and its growth shows no sign of slowing. So, how can your business reach the booming vegan market? PETA is here to help.