Take PETA’s January Vegan Challenge

January vegan challenge logo.

Curious about going vegan but never made the jump? Don’t let anything stop you this January: make a New Year’s resolution to be kinder to animals, and try our January Vegan Challenge. You’ll love our top tips and recommendations.

It’s free, and you can unsubscribe at any time. Just do it – you’ll never look back!

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Throughout January, you can expect to receive recommendations on all things vegan, including meal plans, exciting recipes, and tips on eating balanced vegan meals and choosing vegan clothes and cruelty-free cosmetics.

Why Vegan?

Vegan for the Animals

In the meat industry, piglets’ tails are cut off without any painkillers and chickens are confined to crowded sheds where the stench of ammonia is so strong it burns their lungs. And in the dairy industry, calves are torn away from their distraught mothers 36 hours after birth. Please don’t turn a blind eye to the mass suffering of billions of sentient beings. Don’t be part of it. Go vegan to save the lives of nearly 200 animals per year.

Vegan for the Environment

A University of Oxford study found that going vegan could reduce our carbon footprint from food by up to 73%. Animal agriculture is, according to some estimates, also responsible for a greater proportion of greenhouse gas emissions than all forms of transportation combined. So while it’s great to take a train instead of a plane, the most impactful change we can make is to our diets.

Vegan for Your Health

The World Health Organization classifies processed meat as carcinogenic, while the British Medical Association has confirmed that people who consume meat and dairy are more likely to suffer from heart disease, high blood pressure, and diabetes. By contrast, eating vegan has been proved to help people live longer. It improves our quality of life and helps us stay fitter and healthier.

We can thrive on a healthy vegan diet. It is better for our health and the planet and spares animals a miserable life and violent death. Give it a go for 30 days.

What are you waiting for?