Bulls Are Pierced with Spikes for PepsiCo Sugar – Take Action Now

PepsiCo’s sweet drinks are tainted with the taste of cruelty. In India, PepsiCo uses sugar through franchisee partners, from regions where bulls are forced to haul overloaded carts of sugarcane. This can lead to painful conditions and severe injuries.

Bulls are highly social, intelligent animals who can form long-lasting, cooperative relationships with their fellow herd members. But in the sugarcane industry, these gentle animals are treated like machines, forced to work from dawn until after dark, and often pushed beyond their physical abilities and legal limits. They are beaten with sticks and whips, pierced with barbed wire spikes attached to their yokes, and restrained with thick nose ropes that cause painful tears and infections. They are sometimes quite literally worked to death.

Animals are not the only ones to suffer in this industry. Forced hysterectomies so that women do not miss days of work and other horrors – reported by the New York Times – are just the tip of the iceberg for the humans who are forced to rely on cruel bullock carts.

Eco-tractors are an ethical and efficient solution that improves both bull and human lives. Unlike slow bullock carts, a tractor can efficiently transport up to six times the amount in a single load, frees bulls from a lifetime of misery, and offers workers additional earning opportunities.

Please use the form below to demand that PepsiCo go bull-free.

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Mr

Ramon

Laguarta

PepsiCo

Dear {contact_data~title} {contact_data~firstName} {contact_data~lastName},

I was deeply disappointed to learn that PepsiCo uses sugar in India through franchisee partners from regions that force bulls to haul tons of sugarcane loads.

Bulls are intelligent, highly social animals. But in India’s sugarcane industry, they are treated like machines: forced to work from dawn until after dark, and often pushed beyond their physical abilities and legal limits.

They are beaten with sticks and whips, pierced with barbed wire spikes attached to their yokes, and restrained with nose ropes that tear and infect the nasal septa, causing agonizing pain. Many collapse from exhaustion – some are worked to death and left where they fall.

Humans in the industry face similar horrors. As the New York Times reported, workers who are reliant on bullock carts remain in poverty and face forced crushing debt, forced hysterectomies so that women do not miss days of work, and unsafe, inhumane living conditions.

There is a clear solution: eco-tractors. Unlike overloaded bullock carts that carry only a few tons, tractors can transport up to 18 tons at a time, benefiting both animals and workers.

Please commit to sourcing only bull-free sugar. Until you do, I will take my business elsewhere and encourage others to do the same.

Sincerely,

{user_data~First Name} {user_data~Last Name}
{user_data~Email Address}

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Bulls Are Pierced with Spikes for PepsiCo Sugar – Take Action Now

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