Urge lululemon to Ditch Down

Yoga-apparel company lululemon continues to sell cruelly produced down, hiding behind so-called “responsible” standards. But the birds who are raised and killed following these “standards” are still permitted to go for more than eight hours without access to food or water and be slaughtered in full view of one another. The brand already uses down alternatives – such as PrimaLoft – which outperform feathers. Urge the brand to stick with vegan materials and ditch down.

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The Cruelty Behind Down

A PETA Asia investigation shows geese on a Responsible Down Standard–certified (RDS) farm in Russia shrieking in terror as their necks are stretched across a stump and then hacked at repeatedly with an axe.

For nearly a decade, PETA’s exposés have revealed extreme cruelty in the down industry. Birds often spend their entire lives in crowded, filthy conditions, only to be grabbed by the neck, wings, or feet and stuffed into a crate for a gruelling journey to the abattoir through all weather extremes.

At the abattoir, some birds are inadequately stunned before their throats are cut and they’re plunged into a de-feathering tank full of scalding-hot water while still conscious.

See the Individual

Geese form strong bonds and stay with their mates for life. But in the down industry, instead of living with their families, they’re sentenced to a miserable life and a violent death.

Urge lululemon to Change

All this suffering can easily be avoided. lululemon’s customers are looking for warm, stylish, comfortable jackets, and today’s high-performing, feather-free down fill fits the bill. In fact, down alternatives – such as PrimaLoft, which lululemon already uses – outperform feathers. They’re allergen-free, easier to maintain, and environmentally friendly.

Please urge lululemon to take a compassionate stand for geese by no longer selling down.

View Message +

Ms

Esther

Speck

lululemon

Mr

Ted

Dagnese

lululemon

Dear {contact_data~firstName} {contact_data~lastName}:

I just watched PETA Asia’s investigation into Responsible Down Standard (RDS)–certified goose farms, and I was truly disappointed to learn that lululemon continues to sell cruelly obtained down and defends its actions by advertising this supposed “responsible” standard, which doesn’t put a stop to animal suffering.

The footage shows these loyal, protective birds shrieking in terror as their necks are stretched across a stump and struck repeatedly with an axe without stunning or pain relief – a direct violation of the RDS. A worker is heard laughing after finishing his bloody business and tossing the bodies aside. The birds’ wings and feet twitch in the snow afterward.

A down broker told the investigators that any feathers bought from the region that the farm is located in are considered RDS-certified. This was news to the farmer, who, despite the broker’s claims, said her farm was not certified. However, the broker said that the farmer’s down would still be considered RDS-certified if bought through him – and did not say that the farmer would have to change any practices.

This certification process is a sham. These “standards” fail to protect birds, and no down jacket is worth so much pain and suffering.

All this animal abuse can easily be avoided. Your customers are looking for warm, stylish, comfortable jackets, and today’s modern feather-free fill fits the bill. In fact, down alternatives – such as PrimaLoft, which your company already uses – outperform feathers. They’re allergen-free, easier to maintain, and environmentally friendly.

Please show that lululemon cares about animals by banning down and sticking with high-performing down alternatives.

Sincerely,

{user_data~First Name} {user_data~Last Name}
{user_data~Email Address}

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Urge lululemon to Ditch Down

The Cruelty Behind Down

See the Individual

Urge lululemon to Change

Take Action Now

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