The new owner of House of Fraser, Sports Direct International, has shamefully reversed the British department-store chain's no-fur policy, even though animals on fur farms spend their entire lives confined to filthy cages before finally being beaten, electrocuted, or gassed to death – or even skinned alive.
Currently, the company is selling fur stolen from rabbits and raccoons.
It's a colossal step backwards, as 95% of Brits refuse to wear real fur and even Her Majesty the Queen has made the compassionate decision to ditch fur.
Take Action Now
Please send a message for attention of Mike Ashley, CEO of Sports Direct International, that owns House of Fraser. Urge him to reinstate House of Fraser’s no-fur policy immediately.
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