House of Fraser Is Selling Fur AGAIN: Take Action Now

The new owner of House of Fraser, Sports Direct International, has shamefully reversed the British department-store chain's no-fur policy, even though animals on fur farms spend their entire lives confined to filthy cages before finally being beaten, electrocuted, or gassed to death – or even skinned alive.

Currently, the company is selling fur stolen from rabbits and raccoons.

It's a colossal step backwards, as 95% of Brits refuse to wear real fur and even Her Majesty the Queen has made the compassionate decision to ditch fur.

Take Action Now

Please send a message for attention of Mike Ashley, CEO of Sports Direct International, that owns House of Fraser. Urge him to reinstate House of Fraser’s no-fur policy immediately.

Personalising the subject line will make it less likely that your e-mail will be redirected into a junk folder.

Customer

Service

House of Fraser

Dear Mr Ashley,

I was deeply disappointed to hear that House of Fraser has made the inexplicable decision to renege on its strict no-fur policy.

This decision is unethical, irresponsible, and outdated. More and more designers are no longer working with fur, 95% of Brits refuse to wear it, and even Her Majesty the Queen has made the compassionate decision to ditch the cruelly obtained material.

As numerous eyewitness investigations of fur farms have revealed, rabbits and raccoons who are farmed for their fur spend their entire lives being driven insane by confinement to cramped, filthy wire cages before finally being beaten to death, electrocuted, gassed, or skinned alive.

It's simple: the production of all fur – no matter which country it originated in or what "ethical" claims are made on the label it's branded with – involves extreme suffering and a painful death for animals.

Please reinstate House of Fraser's fur-free policy. Until you do, I won't be shopping at your stores, and I'll ask my family and friends not to do so, either.

Sincerely,

{user_data~First Name} {user_data~Last Name}

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House of Fraser Is Selling Fur AGAIN: Take Action Now

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